Country superstar Taylor Swift has announced the development of her very own signature fragrance line expected to launch Fall 2011, exclusively signed with Elizabeth Arden.  (See more Elizabeth Arden)
According to the Press release, “I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor said. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
No details have yet been released on Swifts fragrance picks, but we’re positive it’s going to be as unique and sensational as the singer herself. Taylor will be involved in the whole aspect of the fragrance, from design to advertising, so keep an eye out next year for this inspiring new line!
Recent celebrity perfume launches include Katy Perry Purr and Jennifer Lopez L.A. Glow for women.  

Watch David Letterman – The Scent of Taylor Swift – Season 18, Episode 3386

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Elizabeth Arden captured sophistication and energy in the New York inspired fragrance 5th Avenue launched in 1996. Recently, Elizabeth Arden has re released this elegant 5th Avenue feminine fragrance into a new version called 5th Avenue Style available this September!

Created by Givaudan’s Yann Vasinier, the perfumer explains,“When creating 5th avenue Style, I was inspired to capture a new energy – to entice the wearer with the experience of being on 5th Avenue today.”

“This fragrance is for a woman…[who is] able to capture her own style, shopping for distinct pieces that make her feel special, chic and apart from the crowd.”

5th Avenue Style opens on notes of raspberry, tagette, Italian bergamot and pink pepper, building to a heart of peony petals, peach, plum, New York apple blossom and white chocolate truffle. The base is a blend of vanilla, moss and a white musk accord.

As a reinterpretation of the original 5th Avenue bottle, 5th Avenue Style is accented with bronze and bold graphics. The package features a matching bronze/copper colour scheme.

5th Avenue Style is available a 75ml and 125ml eau de parfum spray.

Explore the world of Elizabeth Arden with the original 5th Avenue fragrance for women. 5th Avenue by Elizabeth Arden for Women launched in 1996 is a modern, floral, semi-oriental fragrance. An exquisitely elegant bouquet of lilac, linden blossom, dewy magnolia and muguet is fused with exotic mandarin and bergamot for and initial expression of pure sparkling sophistication. It’s an oriental fragrance fit for all occasions.

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