Wanted by Helena Rubenstein: Demi Moore Perfume Ad Campaign 2009

December 29, 2009


She’s all you’ve ever wanted…

Actress Demi Moore reflects her strength and charisma through Helena Rubenstein’s 2009 campaign for Wanted perfume for women. Helena Rubinstein reveals an unsettling link between a woman and her love, a woman and her desire, a woman and her perfume. Wanted perfume for women is inspired by a strong yet sensual woman; Demi Moore entails every quality. Developed by perfumers Dominique Ropion and Carlos Benaïm, Wanted is a fresh floral that includes intense notes of magnolia, ylang ylang and iris over a woody base. It’s glamour and sensual nauces symbolize fearless accords that distinguish masculine and feminine. Handmade, wanted reflects the perfect dose of pure desire. the 50ml composition balances the sacred love between two people. Moore has previously embodied the Helena Rubinstein woman with skin care and make-up.

Top
Magnolia, Ylang Ylang
Middle
Iris, Jasmine
Bottom
Sandalwood, Musk, Cedar Wood

Click on the image below to play the video in YouTube (HD)


Credits: The Wanted campaign was developed at BETC Luxe by creative director Béatrice Laloum, art director Carol Chaladus and copywriter Virginie Brun, managing director Claus Lindorff and account manager Mauette Caudal, and art buyer Isabelle Mocq. Helena Rubenstein staff included managing director Elisabeth Sandager, deputy managing director Jean Alexandre Havard, communications director Marie-Hélène Ahrweiler, perfume and make up marketing manager Nathalie Berger Duquène. Photographers were Mert and Marcus (Mert Alas and Marcus Pigott). Filming was shot by director Olivier Dahan via U Man Films with producer Valentine Bounaud.

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