Julia Roberts the New Face for Lancôme Paris: 2010 Ad Campaign

December 16, 2009

Oscar winning actress, Julia Roberts, has just been announced as the new global face for Lancôme Paris! Lancôme Paris is a cosmetics brand owned by L’Oréal that offers a luxurious line of skin care, fragrance, and makeup products.

President of Lancôme International, Youcef Nabi, said, “By her remarkable personality and career, Julia Roberts is an emblematic woman of her time. Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.”
Financial specifics and details of her product affiliations have not been release. Julia Roberts joins a gallery of stars including Drew Barrymore, Anne Hathaway, Kate Winslet, Clive Owen, Uma Thurman, and Juliette Binoche; a fresh face to luxury. The new Lancôme campaign is expected to launch in 2010, captured beautifully by photographer Mario Testino.

Roberts has been a long time fan of Lancôme before the deal was announced. So what’s the actress lipstick of choice? Lancôme’s L’Absolu Rouge in Rich Cashmere and Lancôme’s Color Fever Lipstick with Light Maximizing Pigments! Celebrity makeup artists have beautified the Julia with Lancôme products for years debuting in past public appearances. The Lancôme is just one of the lastest projects adopted by Julia. She is currently in post-production on two movies: “Eat, Pray, Love,” which is based on the bestseller by Elizabeth Gilbert, and “Valentine’s Day” which has the same director as “Pretty Woman.”

Tell us what do you think of Julia’s new role. Is this All-American beauty a good face for Lancôme?

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