Victor & Rolf Eau Mega by Victor & Rolf Perfume for Women

September 11, 2009

Viktor & Rolf Eau Mega by Viktor & Rolf Perfume for Women

Ö méga poire! All signs point to “YES” for this Dutch design duo. October 2009 will reveal the latest fragrance from Viktor & Rolf called Eau Mega. This delicious fragrance for women is cleverly blended together to finalize a pear sorbet- juicy, green, and sweet. It’s uncomplicated and easy to wear. Compared to Viktor & Rolf style and their heavy bombs, this one is pure minimalism, very close to the forbidden line of fruity shampoo scents. As its name suggests, the scent is “mega glamorous, chic and sophisticated”, according to the brand.

The pear is hyper realistic (almost a flavor note), but pleasant, sweet, musky and not acid, though there is a lot of lemony notes around. It is very soon followed by a white bouquet, almost exotic frangipanni-tiaré-jasmin sambac delicate and powdery. The watery note and the idea is not far from A Scent (Issey Miyake), but the notes here are less sophisticate and more fruity powdery (and Not galbanum) with a watermelon effect like the transparent perfumes of the 90’s. It is said to evoke the rain and the water and indeed it does. It is the morning shower with clean lily of the valley and creamy musks and not the rain in nature with J’Adore drops.” (1000 Fragrances)

Accordingly, the striking advertising campaign features a giant-sized, chiffon-draped model (Raquel Zimmermann) towering over a gleaming, gilded New York skyline. The ad was shot by Inez Van Lamsweerde & Vinoodh Matadin.

The Eau Mega juice, created by IFF’s Olivier Polge and Carlos Benaïm, is a fresh, green and “ultra-faceted” floral scent. It is characterised by green notes of violet leaf, green basil and pear, enhanced with peony, Sambac jasmine and lemon. The dry-down features cedar, cashmere wood, sandalwood and musk.

The fragrance flacon – known as the “Megamizer” – incorporates a modern twist on a retro design, in the form of an integrated bulbspray in the shape of a golden seal.

Viktor & Rolf’s Eau Mega is available as a 1.0 oz, 1.7 oz and 2.5 oz eau de parfum.

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