Zac Posen Debut Fragrance To Be Launched This 2009

August 1, 2009

Zac Posen will experience the beauty counter first hand this 2009. He had a targeted debut of his signature fragrance hitting shelves soon, the result of a partnership with Selective Beauty. “Posen is the first U.S. licensee for Selective Beauty, which already has deals with Agent Provocateur and John Galliano.”

The first part of this luxury journey is experimenting with the finest and rarest ingredients in the world, which I’ve been collecting over the years through my adventures and travels,” Posen said in an e-mail to the AP. “The next step is perfecting the proportion and balance of the fragrances that will turn the Zac Posen woman on and make her a star. The heart notes will be established and approved by the many inspirational women around me.

He added: “Next, we will develop different applications of irresistible scents accentuate a woman’s beauty ritual.”

Sylvie Ganter, president of Selective Beauty US, says that “the company pursued Posen after months of researching and consulting retailers to identify a brand that was synonymous with “modern luxury.

About Zac Posen

“Zac Posen launched his namesake label at the tender age of 21. His first show—in 2002, in a former synagogue on the Lower East Side—received mixed reviews, but generated major buzz among young socials (including Barbara Bush) and industry insiders. Posen’s work has gained respect for its increasingly streamlined aesthetic of forties-inflected tailoring, mermaid-esque gowns, and itty-bitty cocktail frocks. He enlisted his mother Susan as CEO (she has since stepped down, and serves as Chairman) and his sister Alexandra as creative director, and in 2004, Sean Combs became a much-publicized backer. That same year, the CFDA gave Posen Swarovski’s Perry Ellis Award for Womenswear. Fragrance and diffusion lines are on the pike for 2009.”

Success in fashion is one part talent, one part luck and one part a tireless ability to hold a gaudy marquee over your head. Posen has all these qualities in excess.” —Cathy Horyn The New York Times


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