Yves Rocher So Elixir by Yves Rocher Perfume for Women

August 1, 2009

This new woody-floral perfume is based on a white floral accord! Yves Rocher is launching its next major feminine fragrance called So Elixir. It was created by perfumers Marie Salamagne, Olivier Cresp and Jacques Cavallier of Firmenich. The fragrance is seductive and sweet. It combines natural ingredients with a sophisticated imagination.

“Marie Salamagne proposed the main idea of a white floral accord faceted by patchouli in order to create a “spark” between the two ingredients, Olivier Cresp worked on the structure and volume of the main accord bringing verticality to the perfume and Jacques Cavallier wanted to add luminosity by working on fresh and inviting top notes.”

The goal for the perfume was to capture ultra femininity, “How does one describe femininity? It’s fullness. Radiance. An undulating vibe, a fluid smile. It’s light. It’s what makes a woman. The sum of her infinite parts. Her limitless emotions. It’s fireflies and clouds. Shade and light. Sun and scent. It is obvious and unmistakable: it’s a perfume. ”

Yves Rocher So Elixir perfume features notes of jasmine, patchouli, frankincense, tonka bean and rose in a harmonious oriental-chypre with floral and fruity tonalities. The result chic and sleek.

So Elixir will be available in a 1.7 oz Eau de Parfum.

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