Nelly Apple Bottoms by Nelly Perfume for Women

August 1, 2009


Hip-hop rapper Nelly is set to launch his only signature fragrance named after his apparel brand for women Apple Bottoms. The new fragrance will be called Apple Bottoms by Nelly.

The scent was developed with company Romane Fragrances based in Elmhurst, Illinois which specializes in creating perfumes for apparel entrepreneurs.

Bernie [Dworin] created Romane Fragrances in 1969 to initially develop and distribute fine fragrances to meet the needs of independent clothiers.”

Apple Bottoms is scheduled to launch nationally in the fall of 2009 in the United States. Apple Bottoms by Nelly Eau de Parfum is a burst of citrus and a subtle pink peony note, and also includes rose and coconut as floral layers. Sandalwood, golden amber, velvet musk, and a soft hint of apple blossoms create a signature scent that lingers on.

“Nelly has already dabbled with the fifth sense. He also introduced in 2003 and successfully marketed an energy drink called Pimp Juice inspired by one of his songs and which reportedly tastes of apples and berries. It was followed by PJ Purple Label, which is flavored with grape and prickly pear.”

The fragrance is “designed to be the perfect compliment to the lifestyle of the Apple Bottoms woman,” celebrating the “beauty and the curves we see in our core female demographic,” said a press release.

Apple Bottoms jeans make a women feel great about herself, and that’s exactly the same feeling our fragrance and body care products create,” said Monte Heinge, CEO of Romane Fragrances.

The scent will be launched along with a range of beauty products consisting of pearlescent body wash and body lotion. The Apple Bottoms fragrance will be available in two sizes, 3.4 oz and 1.7 oz Eau de Parfum.

Apple Bottoms by Nelly for Women will be packaged in a box designed with decorative golden chains, overlaying a white background.


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