Giorgio Armani Idole d’Armani by Giorgio Armani Perfume for Women

August 1, 2009

Giorgio Armani Idole d’Armani by Giorgio Armani Perfume for Women


The world’s largest cosmetics and beauty company, L’Oréal has been busy working together for the first time with designer Giorgio Armani to unveiled a new fragrance for women. This September introduces Idole d’Armani perfume for women.

Idole d’Armani is described as “an ode to femininity.” ‘The opulent floral scent harness inspiration from the Orient, paired with timeless Italian elegance, according to the brand.’

This new fragrance for women opens with notes of bitter orange, pear, ginger and davana, building to a heart of rose loukoum, jasmine and saffron absolute. The base combines styrax, patchouli and vetiver.

The fragrance features actress Kasia Smutniak. “She embodies the spirit of the Idole d’Armani woman perfectly,” noted the designer. “Kasia…has a fresh and modern appeal which combines true feminine sensuality and rare beauty with inner strength of character.
The decroative bottle was inspired by the art deco era. A perfect balance of history and elegance. It takes the form of a crystalline sphere, enhanced with halos of fine circular waves which echo the central ‘o’ of Idole. L’Oreal and Giorgio Armani take charge in this sophisticated represenation of themsleves. The gold cap aims to evoke a piece of jewelery. The outer carton is coloured a matching shade of gold, decorated with fine, even grooves.

Idole d’Armani will be available in 50ml and 75 ml eau de parfum.


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