New Nautica Oceans Cologne for Men

February 20, 2009

Nautica Oceans for Men

An Era of Eco Friendly Fragrances?
March is a key time of year for brand new fragrance launches! Nautica will introduce a new way of fragrance thinking next month with Nautica Oceans for Men. Oceans will represent a fragrant journey created by a special technology, based on water and rounded with fresh, green ingredients. Such concentrations contained 2 to 3 per cent of oil so far, but Oceans contains 10%. This fascinating technology decreases skin drying and irritation to a great measure. This innovated fragrance has top notes of ocean air and lemon tonic, a heart of sea salt rose, lavender reef and geranium, and a dry down of amber crystals, sun-drenched teak and regatta accord. Oceans will take advantage of new water-based (rather than alcohol-based) fragrance technology developed at Mane USA. The patent-pending micro-emulsion technology allows for a concentrated oil load of up to 20 percent to be built into water-based fragrances — and as a bonus, also offers skin benefits. Oceans is constructed as an aquatic fougere. The flacon is created as a signal flag, crowned with a silver stopper which has logo of the brand engraved in the top, designed as cleat on a sailboat. Theme of ecology which follows this edition, includes outer packaging being made of 30% recycled materials and can be recycled further (100%). this fragrance for men is meant to be “an environmentally responsible fragrance which utilizes biodegradable ingredients and packaging”, and will be fronted by actor Luke Flynn.

Nautica Oceans for Men will be available in 50 and 100 ml Eau de Toilette and in matching grooming products.

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